7 minute read

Today I received a phone call from one of my clients who said that they had a BT engineer with them. OK. I thought, what's going on here…

They then proceeded to ask me “what do we rank for on google?”, my response was “your company name, unless you request otherwise”.

They then went on to mentioned that “the man from BT” can get us listed “at the top” of the search engine for “our keywords”.

Naturally I reply to this with a sigh, but how they can they go around making such statements? It’s so unethical to make these kind of claims.

After reading their marketing bumph, I found out what they meant by “at the top”. What they are offering is the ability to list as the “sponsored links” in search engines, which appear “at the top”.

They requested my email address to send me “further details” through, below is the marketing email I was sent. I couldn’t wait to pull it apart.

This isn’t at all a review of the BT Web Clicks service, in fact i’ve not used it, it’s simply an analysis of their marketing blurb.

BT webclicks is a new service that guarantees as many or as little hits on your website based on your particular need.

Example. Anybody searching search engines such as google yahoo and msn for the specific type of business they need will be presented with a choice of various differenet company’s. What we guarantee is not just a priority sponsored listing. We absolutely guarantee that we will the will actually click on to your website searching for whatever your key words say about you. Ie car hire chaueffeur driven

WRONG: You can’t guarantee anything you have no control over. You have no control over our websites or any of the search engines. No matter whether you think you do or not, even if you are using deep packet inspection for targeted advertising, which is against your privacy policy and thus against the law.

If we don’t achieve the level of clicks you want we will give you your money back for the percentage we don’t achieve. Furthermore we are that confident of our product that we will allow customers to trial the 960 package for 3 months and can terminate the agreement if they are not happy at the end of this period.

EXPENSIVE: According to the BT Web Clicks Prices, you’re charging between £1 and £15 per month per click. So, 100 clicks in a month could cost you £1,500. Why would I do that when I get get 100 clicks a month for free using organic methods?

BT Web Clicks – Search Engine Marketing for Small Businesses Running a small business is hard work, fortunately your Internet Advertising doesn’t have to be Do you run a small business in your spare time or know someone who does? If so, BT is launching a new service which could help you save time and money.

WASTE: of time and money more like. Small businesses are vulnerable, but they’re right, running a business doesn’t get any easier, just like huge corporations are going to continue to try and trick you trick you into buying something you don’t need. If your business is important, spend the time and money doing it yourself, rather than paying BT to do it.

Internet Advertising is the fastest growing advertising media in the UK, fuelled by the tremendous growth in the use of the Internet. But small and medium sized businesses are missing out on much of this usage because advertising on search engines is complicated and time consuming.**

NOT ALWAYS BEST: Just because it’s the fastest doesn’t always mean it’s the best, this is because it’s very competitive, and just about everyone has some involvement these days. This is why Google have now started using other forms of media including TV, audio and print. Whatever gets results.

BT Web Clicks is a new Internet Advertising product that helps small and medium businesses by taking away the pain of advertising on search engines, leaving them to concentrate on their business. It offers customers a fixed amount of leads to their website for a fixed monthly fee. It is backed by a guarantee1 that offers them money back for undelivered clicks.

PAINKILLER: Yes, using BT Web Clicks is much like using a pain killer, it block the pain, but they don’t actually give you a solution, and just like pain killers, they wear off after a while, unless you keep paying for them. Instead invest in a consultant who can act on your behalf.

Setting up a search marketing campaign on the major UK search engines can take up to 30 hours, however, customers placing orders for BT Web Clicks will have our expert team identify the keywords relevant to their business, create the advertising text, and place and manage the adverts on the major search engines including Google, Yahoo and at least 12 other search engines.

HOW LONG?: Last time I checked, planning and setting up a search engine marketing campaign should take about 30 minutes, not 30 hours. If choosing relevant keywords, creating advertising text and signing up to Google Adwords takes 30 hours, you must be stupid.

BT Web Clicks

Get more customers to visit your business website!

# Sponsored links on multiple search engines

# Experts choosing optimised keywords

# Fixed prices to suit your budget

FREE: None of this actually costs money, just your time. How much is your time actually worth? If it’s worth more than BT are charging for this service, I recommend you hire someone else to read through this for you.

BT Web Clicks is a search marketing service for your website or online shop. This service creates your business’ very own sponsored links on both major and local search engines, such as Google and Yahoo, in order to drive relevant leads through to your site through carefully chosen keywords.

FREE AGAIN: Creating your very own sponsored links is a FREE service offered by search engines. You only have to pay for them to appear on search engines for the keywords you choose.

Who will benefit from BT Web Clicks?

Your website is the first step in getting your business online, but how are people looking for your type of products and services going to find you if they don’t know you exist?

MARKETING: There’s lots of ways people can find out you exist. You shouldn’t rely on paid online marketing exclusively, there’s plenty of free methods and other medias to explore.

What is BT Web Clicks?

Many people start researching through search engines for both local and national suppliers – so whether you’re a local business such as a florist, takeaway restaurant, or hairdresser looking for local customers, or a specialist mail order company selling nationally BT Web Clicks can help.

WHAT?: People do what? I don’t think they do, they use yellow pages for local information. Don’t let them trick you.

What do I get?

# Keyword generation – our team of experts analyse search engines and choose the keywords that are going to generate you relevant leads to your site.

# Advertising text – we use professional online copywriters to create a text ad for your website to attract customers.

# No admin – our automated systems connect directly with the search engines to bid on keywords and upload your sponsored links.

# Fixed budget – you choose the budget so you know exactly what you will spend each month, all backed by a guarantee.

# Leads direct to your door – when a customer clicks your sponsored link they go straight through to your website and not through any other online directory.

# A monthly report with number of click through to your website – you can monitor your traffic and increase package if necessary

GUARANTEED PIECE OF CRAP: Here’s how I see it. A guy puts a guarantee on the box ‘cause he wants you to fell all warm and toasty inside. But they know all they sold ya was a guaranteed piece of shit. That’s all it is. Hey, if you want me to take a dump in a box and mark it guaranteed, I will. I got spare time.

What does this mean for my business?

Getting visitors to your website is the first step in getting a paying customer so promoting your site in the right place is vitally important. Search marketing is a proven way of generating leads directly from both major and local search engines, however getting it right and running a search marketing campaign to generate quality leads can be both time consuming and costly.

With BT Web Clicks you get the opportunity to use expertly chosen keywords and professionally written advertising copy that are all relevant to your business. This helps ensure that the visitors that come to your website using a sponsored link are looking for the products or services that your business supplies, and more likely to become your customer.

THE REAL EXPERT: They aren’t the real expect, YOU ARE, yes, that’s right, the real expert is YOU! After all, it’s your business, you know your customers better than anyone else, right?

If you need anymore information don’t hesitate to call Yours sincereley, Mark Clark Sales Executive: Cheshire and North Wales BT Directories

Email: [email protected]

Mobile: 07918717465

THANKS: Thanks Mark, you’ve been most helpful. I enjoyed writing about this. Now watch as I rank on the first page of google for “BT Web Clicks”.