• Process: Creating a business logo

  • I enjoy branding, especially designing logos. It’s a process that requires various skills and some creativity.

    I first started to document this process back in 2008 when I created a logo for Devoted Media, but never got around to publishing it.

    I wanted to come up with a logo that was an instantly recognisable shape, but was unique enough to not be confused with anything else.

    Of course the logo didn’t always look like this, it started with a pad and a pencil…

    You can see the start of the logo I ended up with, with a few hearts in there which was meant to represent “devoted”.

    More hearts, more curves…

    Hearts and arrows, banners and scrolls… Here’s a reject I attempted:

    Back to the drawing board…

    You can start to see elements like the two pronged “d” of the final logo taking shape.

    Here was the first attempt:

    It was too 80s, too square, bring on the curves!

    Nice and curvy, but perhaps a little on the big side, let’s shrink that down a bit…

    Perfect, big, bold, curvy and modern. Love it!

    Here you can see the logo in it’s simplest form to show that it can be used in any form of media.

  • Has friendster been hacked?

  • I noticed an unusual email when I checked my Gmail account today.

    Sure it was spam, but this one was tagged with a “Password” tag, a tag that I used to filter any emails that contain an old password.

    Low and behold there was my password displayed right in the email. So, of course, the first thing to do was to check the email headers to see how the email was routed.

    I could not believe it! Read More »

  • Converting your logo to ASCII art

  • If you're a geek like me or you've just  seen Iron Man 2 you'll probably like the idea of having a custom motd display something cool when you login to your shell or terminal server.

    Sure, you can use figlet to create a text banner, but how cool would it be if you could display your own logo instead. Right?

    Can an image be converted into ASCII art?

    Challenge accepted.

    Read More »

  • Replacing Outlook Express

  • Recently Microsoft have been running a campaign to get rid of their 10-year-old web browser, Internet Explorer 6. This got me thinking…

    What about Outlook Express? Outlook Express is as old as Internet Explorer 6 and has been included in Internet Explorer since version 4 until version 6.

    Read More »

  • Enhanced: Randles Navigation

  • After discussing website improvements with the Randles Motor Group marketing manager we decided that the website needed a new navigation menu with simple requirements:

    • Accommodate additional pages
    • Improve search engine visibility
    • Improve user experience
    • Less white-space

    Originally the navigation was a flat horizontal menu at the very top of the page, which had a “hint” saying “Browse our website” with an arrow to make it obvious to novice users that this is how you navigate the website.

    To tackle the criteria I did the following:

    • Adding sub-menus to accommodate the new pages and improve visibility.
    • A menu bar was created across the width of the page which separates the header from the footer filling any undesirable white-space.
    • The more familiar look and feel of the menu bar with the drop down menus gives the end user a better experience as it is more familiar to them.

    I’m sure you’ll agree that the new menu is an improvement on the old, and if not, let me know!

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